White Hat SEO is the set of practices that do not manipulate the Search engine algorithm. White hat SEO operates to approve the ranking and position of search engine optimization results (SERP). These are the strategies intended to raise a website’s position on a search engine results page even though sustaining the integrity of your blogs and articles, staying within the search engines’ terms of service”. White hat SEO techniques are playing without breaking the directions and rules to improve the page ranking in the long run by considering improving the user experience.

Why It is Called “White Hat”:

White hat refers to the Good Guy. In western movies, good guys wear white hats that are the reason it is called SEO white hat because it does not violate the search engine terms of service.

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White Hat SEO Tactics

Improve the website position

Preference for quality content

White Hat SEO link building

Better use of keywords

Focus to improve the page experience

Avoid keyword stuffing

Avoid page swapping

Double the search traffic

Mobile friendly