Black hat and white hat are two different means of Search engine optimization to improve and maintain the search engine result page. Black and white hat SEO is totally in operating and results. Black Hat SEO is the spoiling the terms of Search engine terms and increases the ranking of sites by manipulating the Search engine algorithm.

Black hat SEO is a set of practices against the terms of search engine results to get a higher ranking in sites and pages but often opposite effects and penalties in long run.

Why It is Called “Black Hat SEO”:

Black hat refers to the Bad Guy, in western movies bad guys wear a black hat which is the reason it is called black hat SEO because it violates the search engine terms of services.

Black Hat Tools:

Scrapbox is the basic and strong tool to scrap the domains in manipulating the search engine result page.

Read Also: Goolge Guideline about black hat SEO

Techniques of Black Hat SEO

The use of invisible text

Doorway pages

Cloaking

Spam comments

Paid links

Article spinning

Keyword stuffing

Page swapping

Addition of unrelated keywords to a page