Business-to-consumer (B2C) refers to the process of selling products and services directly to customers who are the end-users of the company’s products or services. The majority of businesses that sell directly to customers are referred to as B2C businesses.

Business-to-consumer (B2C) is among the most popular and widely known sales models. Michael Aldrich first utilized the idea of B2C in 1979, which used television as the primary medium to reach out to consumers.

B2C used to refer to shopping in malls, eating out at restaurants, watching pay-per-view movies, and watching infomercials. The emergence of the internet, on the other hand, spawned a whole new B2C business channel in the shape of e-commerce, or the sale of products and services via the internet.

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Even though many B2C firms were wiped out by the ensuing dot-com crash as investor interest in the industry waned and venture capital financing dried up, B2C titans such as Amazon and Priceline emerged victorious.

A B2C business model is one in which a corporation offers a service or product directly to a customer. Amazon, Walmart, and other B2C enterprises are well-known examples of companies where individual consumers are the end-users of a product or service.