Closed-loop marketing, like data-driven marketing, is a type of marketing analysis that depends on data and insights to enhance ROI. In an unending feedback loop, the “closed-loop” component of the name reflects how sales and marketing teams collaborate to report on prospects. This recurring conversation allows teams to gain a better understanding of how marketing actions across all channels affect sales results.

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This is critical for both teams to fully comprehend the customer experience and respond to complex inquiries. When, for example, did a new consumer contact your brand for the first time? Which assets did they look at before making their purchase? What sales efforts influenced them to go from a casual shopper to a regular customer? Answering these questions will allow you to better profile your consumers and distinguish between marketing and sales.