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The sales funnel is the series of steps that someone must go through to become a customer of yours.
Let’s take a look at a traditional sales funnel.
People at the top of the sales funnel to pass through your establishment. The next stage of the funnel is when a certain percentage of them decide to walk in.
A shopper notices a sale rack of T-shirts. He or she thumbs through the rack, and they’ve reached the funnel’s next stage. The consumer then chooses four t-shirts and proceeds to the checkout. They’ve reached the end of the process. If all goes according to plan, they complete the transaction and reach the bottom of the funnel.
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Every business, in one way or another, goes through the same process.
Your sales funnel may look like this:
The store that sells things
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Your digital sales funnel can include any marketing channel. And your funnel may be dispersed over many channels.
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What Is The Significance Of a Sales Funnel?
The journey that prospects traverse is depicted in your sales funnel.
Understanding your funnel might assist you in identifying the funnel’s holes – the points when prospects abandon the funnel and never convert.
You can’t optimize your sales funnel if you don’t understand it. We’ll go over the details of how the funnel works later, but for now, know that you have control over how visitors progress through the funnel and whether or not they convert.
Stages Of The Sales Funnel:
Awareness:
You created a Facebook ad to funnel (pun intended) people to your website.
Interest:
You offer something of value in exchange for lead capture.
Decision:
Your content informs your audience and prepares them for a purchase.
Action:
You offer a coupon your leads can’t resist and then begin marketing to them again to boost retention.