SEMrush is a tool used extensively by companies to run marketing campaigns like SEO, PPC, or social media advertising. This software shares information to help business owners identify trends, popular keywords, and potential competition in their niche.

By using SEMrush data, companies get to manage their ads efficiently and land more organic traffic on their site.

Features Available on SEMrush

1.              Keyword Research

SEMrush offers a number of tools to conduct keyword research. The Keyword Overview tool indicates keyword performance on the basis of search volume, SERP analysis, competition level, etc.

Whereas the Keywords Magic tool suggests various popular keywords for any seed keyword.

2.              Position Tracking

This tool indicates the ranking of a site globally or in a particular region for any chosen keyword. The position of other sites for the same keyword can also be tracked through this tool.

3.              Link Building

The link building tool on SEMrush help identify opportunities for your website link to be added to other websites’ content. This way, the ranking of your site improves as the search engine finds websites with more links directed to them as credible.

4.              Traffic Analytics

The Traffic Analytics tool shares information about viewers on a site. Insights like whether they are mobile users or desktop users, or their locations are shared through this tool. The details collected are thereby used for better SEO performance.

5.              Site Audit

The best site audit tool reviews site performance and detect errors that can potentially harm SERP ranking. The flaws identified are repetitive content, inappropriate headers, or slow loading web pages. The tool also suggests strategies that can improve your site performance like internal linking, keyword integration, etc.

Read also: How to Do Keyword Research for SEO: A Beginner’s Guide

How Much Does SEMrush Cost?

SEMrush software is available in both paid and free versions. The free version offers features including:

• Keyword research (10 inquiries/day);
• Competitors tracking (10 domains/day);
• Site audit tool (100 website pages);

and much more but the versatility is limited. To get the best out of SEMrush, digital marketers may require a paid plan that ranges from around $100 to $450 a month.

How Can SEMrush Benefit You?

The data provided by SEMrush digital marketing tool can be utilized to:

1. Discover popular keywords to add to your content;
2. Compose content that draws more organic traffic;
3. Run a better SEO campaign so the website ranks on search engines;
4. Create link-building opportunities;
5. Detect and counter technical flaws in a site;
6. Ensure continually improving website performance.