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You will learn “what is SEO writing” in this post.
SEO stands for Search Engine Optimization. It is a technique to optimize writings in a way that they jump higher on search engine results.
Keywords integration, concise Meta descriptions, and header optimization are some of the common practices in SEO content writing.
Unlike traditional marketing where the goal is to reach customers through commercials or print advertisements, SEO-centric marketing utilizes digital means to meet the target audience through websites.
Why SEO Writing is Important?
The ever-evolving digital age has rendered all previous business approaches outdated. Realizing this, the competition in the digital market is growing higher than ever. Thus to beat others, your website needs to have higher SERP ranking.
A study conducted by Search Engine Journal concluded that 28.5% of people tend to visit the first site appearing on search results. Whereas the site in the 10th position is likely to be clicked by only 2.5% of users. This implies that SEO writing is a necessity to remain in the eyes of your virtual audience. SEO optimized writing will take you a long way!
Important Terminologies in SEO Writing
SERP Ranking
SERPs stand for Search Engine Result Pages. SERP ranking signifies the position of your website in the search result. A Best SEO content writing can help you climb the Google SERP rankings.
CTR
The Click-through rate tells the proportion of people who visited a particular search result as compared to how many times the result appeared in the SERP.
Conversion Rate
The proportion of people who performed a desired action (subscribe, purchase, etc.,) to those who visited the site.
Search Volume
Determines how many times a specific term is searched by users.
Meta Description
A brief overview of the webpage that appears in the search results.
Read Also: Content Optimization: How to Optimize Content for SEO
Key Strategies to Utilize SEO Writing for your Website
1. Proper Use of Headings
Headers are an essential way to guide web crawlers about the content present in your article. Using keywords that are frequently used by searchers in SEO blog writing can help rank you on SERPs.
2. Incorporate Keywords in Meta Description
The first thing users are going to read on the webpage is a Meta description. Adding high-intent keyword/s to it can entice readers to click through. Including your main keyword in meta descriptions is one of the main component in SEO Content Writing.
3. Don’t Hesitate to Add External Links
Back your SEO writings with surveys and research conducted by notable platforms. Not only does this benefit the readers to access more information, but it also adds credibility to your posts.
4. Write Snippets Oriented Content
Google featured snippets are the brief answers that appear on top of the SERP in response to queries. These snippets let users have a quick answer to their questions without needing to visit the site.
By designing your content for featured snippets with SEO writing, you can automatically rank higher in search results.
Texas SEO Writing Services for You!
We offer in demand services related to writing SEO content in Texas. Our blogs and article writing services are highly compatible and affordable.