In general terms, keywords are short phrases used to define content. But in terms of SEO, they are the combination of words that people have frequently searched about.

For example, while searching dress on Google, buyers generally type “dress for women” or “dress for men”. These words will be categorized as keywords.

How can Keywords Help to Rank Your Content?

Keywords are a helpful resource both in SEO content marketing or PPC advertisements.

In SEO writing, you integrate keywords in your content so that every time people search about a particular topic, your site ranks on search results. It will land more organic traffic on your website.

On the other hand, by using Pay Per Click (PPC) advertising, you can bid on some website-specific keywords. Google will make your site appear in the top results when people type in those keywords.

Types of Keywords

1.              Short-Tail Keywords

They are the keywords comprising one to three words at maximum. Short-tail keywords refer to general themes. “Educational books” or “men’s shoes” are examples of short-tail keywords.

2.              Long-Tail Keywords

Long-tail keywords are longer, more specific, and less searched keywords. They generally yield a better conversion rate as only people with specific needs will search about them. For example, “educational books for kids” or “men’s shoes for summer” are long-tail keywords.

3.              LSI Keywords

Latent Semantic Index, abbreviated as LSI, are the keywords that complement the main keyword. They make the site appear in search results for different types of keywords relative to the general theme of the topic. For instance, if the main keyword is tea, LSI keywords can be “teacup”, “green tea”, or “pink tea”.

4.              Geo-targeting keywords

Keywords targeting a specific geographical location are geo-targeting keywords. They serve as a helpful marketing tool for local businesses so they can reach local customers. “Scuba diving in Maldives” or “hiking in Nepal” are examples of geo-targeting keywords.

5.              Marketing keywords

Keywords used by customers to search for a specific product are called marketing keywords. They can be general like “cereals” or specific like “wheat breakfast cereals”.

Read: Who should optimize content: SEOs or content writers?

How to Find Keywords for Your Content

1.              Have a Clear Idea about Your Niche

Whether you are starting a business or planning to try blogging, having a clear picture of your goals is mandatory. Keyword research will give a lead about the target audience and relevant topics to cover on the site.

2.              Brainstorm Seed Keywords

Identifying main keywords requires something as simple as stepping in the shoes of your customers/readers. If someone wants to buy shoes, they will definitely type “shoes” or “running shoes”. These words can be seed keywords.

3.              Use Keyword Research Tools

Seed keywords are based on the general theme of writing. To narrow down your approach, identifying long-tail or specific keywords is required. With the help of tools like Google Keyword Planner, you can easily find them.

Get Well Researched Keywords In Texas

Keywords help you to reach out your target audience. Therefore, The Content Beasts helps in finding out the best keywords in Texas according to your businesses and niches. We help you to develop keywords strategy to get the best results.