When it comes to digital marketing, SEO and content writing goes hand in hand. However, there is a little difference. It isn’t easy to choose between the SEO expert and content writer as they have various roles. Writers can’t publish their content without SEO as their web page will be lost in the 50 search engine pages. So, who should optimize content?

Content writing and SEO work together. Content beast provides content writing services and allows organizations to build good relations with clients. The increased competition in the search engines has made it challenging to rank the web pages independently. In this case, hiring a content writing agency seems like a good approach.

Who should optimize content: SEOs or content writers?

Technical vs. Creative

SEO is the common way to rank your blog post into the search engines. Many companies perform little SEO as they are unaware of the power of SEO. The majority of SEO experts spend their time fixing and analyzing the problems. Even the built-in WordPress has several structural problems attached to it. However, it has little effect on the actual content of the page.

The majority of content has trouble gaining enough traffic from the search engines, so fixing the architectural issues of websites allows the content to rank in search results. Great content needs to be valued and optimized. Choosing both SEO and content writing is a hectic task, as you have to decide about investing your quality time.

In this case, the best approach is to hire the content beast and leave the rest of your problem on them. They can tackle the technical side of SEO and be creative simultaneously.

The role of SEO in content writing

There is nothing wrong with saying that SEO experts are not creative. Although they like implementing the solutions to technical problems, they are not creative as content writers. SEO experts on the technical skills to insert the keywords into the content and rank it on google webpages.

In the content part of the optimization process, the SEO expert must know about changing keywords and selecting them efficiently. The copywriters are not required to research and find relevant keywords associated with the topic.

However, they are responsible for selecting the keywords used for content. An SEO expert provides various keywords to the content writers and incorporates them within the blog post. Since SEO handles the keywords, the copywriter is responsible for editing, rewriting, tweaking, and adjusting the content. 

 The role of the writer in SEO

Compared to an SEO expert, content writers need to know about SEO. Knowing the search engine conditions, a content writer has to embed the relevant keywords into the blog post. Furthermore, they must know what they are writing and use the keywords.

Some content writers have the basic knowledge of adding keywords, and they stuff the article with a lot of keywords that make the overall article look awful.

A writer should focus on fulfilling the needs of the organization through using the keywords at the specific positions. Without knowing the, SEO causes real harm to the writers as it may offend the company, and they have to rewrite it again.

For this purpose, you should save your time and learn about in-depth SEO to fulfill the needs of search engines. Sometimes, the SEO experts are humble enough to send the suggestions and ask the writers to make necessary corrections.

 Content writers and SEO experts

Ideally, it is considered a good choice for the SEO expert to have appropriate knowledge about content writing. However, this happens in rare cases as few people are both technical and creative at the same time. The main recommendations to SEO experts are to become more creative and create content wisely.

However, content writers should learn technical skills and implement keywords into the blog post. It is a difficult option to choose from SEO experts and content writers. No one could impose the SEO to become a writer and content writer to become SEO experts. They both have overlapping roles, and they must work together to accomplish the company goals.

Combining technical and creative skills allows the organization to gain more traffic and provide information to the target audience. As a result, it increases market sales and allows the organization to succeed.

In case you are looking for a best and SEO optimized content, you can contact the us anytime. Our writers have enough knowledge and experience to write the content for your company. Get in touch with us now to get high-quality content at the most reasonable cost.

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